Om Malik on creativity and writing for the web:
When you have a minute-and-a-half of someone’s attention, simply putting forward a persuasive argument, a clear and simple story or factual news is creativity. That ability to edit everything down to the very essence in an elegant, interesting and enjoyable way that delights (and informs) is what writing is all about.
There’s certainly real beauty in brevity, but I wouldn’t say that’s what writing is all about. There’s also what Virginia Woolf says1 of Charles Lamb’s essays with the “lightning crack of genius in the middle of them which leaves them flawed and imperfect, but starred with poetry.” The unwieldy often has its own sort of beauty.
- In A Room of One’s Own ↩