The herd of independent minds

From Harold Rosenberg’s essay, The Herd of Independent Minds (1948):

The mass-culture maker, who takes his start from the experience of others, is essentially a reflector of myths, and is without experience to communicate. To him man is an object seen from the outside. Indeed it could be demonstrated that the modern mass-culture élite […] actually has less experience than the rest of humanity, less even than the consumers of its products.

To the professional of mass culture, knowledge is the knowledge of what is going on in other people; he alone trades his experience for the experience of experience. Everyone has met those culture-conscious “responsibles” who think a book or movie or magazine wonderful not because it illuminates or pleases them but because it tells “the people” what they “ought to know.”

I think the principle here extends beyond the mass-culture maker to include many mass-culture consumers. It’s a common sport to talk about what “the masses” think, feel, or do — often to the exclusion of what one’s self thinks, feels, or does.

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